University of Portsmouth

Client: University of Portsmouth
Services: PPC, Social Media Marketing
University of Portsmouth - Digital Marketing Case Study

Digital marketing campaign generates a fantastic number of student enrolments for new courses.

One of the top 25 universities in the UK, University of Portsmouth hired Faraz Shafiq as a Digital Marketing Consultant to devise a campaign that will help boost numbers for a new courses.

University of Portland - Mobile Advertising

Effective Social Media Advertising

Multi-panel rich media ads were targeted at students aged 18-26, and allowed users to view a branded video, browse courses together with a robust Facebook lead generation ad format.

200+

Applications

As a university with lots of competition, promoting new courses was always going to be a difficult task for University of Portsmouth. With time running out, traditional marketing channels could only help so much, so the university asked me use effective digital marketing that would generate interest.

I planned and executed a marketing strategy that would give the courses the exposure it needed by targeting a specific audience.

2100+

Clicks through Facebook

The first step for me was to work with the university to understand the audience profile in more detail – from this I set up a three-month Facebook campaign.

Both image and video ads were used to target and engage with the audience, and both had significant success in pushing people through to the Universities website.

400+

Clicks from Google AdWords

To compliment the Facebook campaign, I also set up a PPC advertising campaign to target people that were searching directly for new courses, along with a remarketing strategy using third party platforms.

With both campaigns in tandem, the courses got the exposure it needed and resulted in the department gaining more applicants than it ever thought possible.

Client Testimonial

We’ve had 84 applications within 2 weeks of the campaign, this is excellent for the new courses we’ve launched. Thanks to Faraz and his team for their help and advice during this campaign.

Emma F. | Student Recruitment Manager | University of Portsmouth

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