A lead is a person who indicated interest in your company’s product or service. People can show interest by downloading a free info product like an ebook, subscribing to your newsletter, requesting a call back by completing a web form or enquiring about a specific service.
For example, a website visitor gives you their email address and name to download one of your free ebooks. They gave you their valuable contact information, and you gave them some great educational content. From this point on, you can use this information for following up with different types of email marketing messages.









