5+ Elements of a Successful Digital Marketing Strategy

Posted by Faraz
8 Minute Read
Date: 30th January 2019
Digital Marketing

Did you know that nearly half of all companies don’t have clearly defined digital marketing strategies?

This statistic is mind-blowing, especially since online marketing strategies drive a significantly higher return on investment (ROI) than traditional marketing. If you don’t use digital marketing currently, you’re likely missing out on valuable leads and revenue.

Luckily, you came to the right place. In this post, I’ll look at the recipe for digital marketing success — seven digital marketing components you’ll want to add to your strategy.

Hungry for more? Read on!

What are the major components of digital marketing?

On their own, digital marketing strategies are powerful. Combined in the perfect proportions? A recipe for success.

Typically, digital marketing components include:

Now that you have an overview, let’s take an in-depth look at each digital marketing element.

1.       Search engine optimisation (SEO)

The foundation for successful digital marketing, search engine optimisation (SEO) refers to a number of strategies designed to boost your rankings in online search results.

Why do you want to achieve top rankings?

A staggering 75 percent of people don’t look past the first page of search results. You can have the best-designed website in the world, but if it doesn’t rank on the first page, most people will never find it.

When your website ranks at the top of search engine results pages (SERPs), more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company.

Higher search rankings translate into more leads, phone calls and revenue for your company.

How do you rank in search results? You can use numerous SEO strategies including:

  • Create quality content that answers searchers’ questions
  • Clean up your site’s code and increase page speed
  • Streamline your site’s design and navigation to improve user experience (UX)
  • Earn backlinks from reputable sites
  • And more

It’s important to remember that SEO is a long-term strategy, so don’t expect to see results overnight. While SEO requires regular upkeep to maintain top rankings, the results are well worth the investment for your business.

2.       Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO.

If you’re looking to boost your rankings quickly, PPC can start driving qualified leads to your site the minute your ads go live — and it’s an affordable option for businesses in most industries.

One of the best parts of PPC advertising? You only pay when people click your ads.

This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services.

In addition, PPC offers advanced targeting options that allow you to hone in on your target customers.

With PPC, you can target people based on demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing.

3.       Web design

Ultimately, the digital marketing components you use drive leads back to your website — and you want your site to leave a positive impression on potential customers. Nearly 95 percent of a person’s first impression relates to web design, so it’s a crucial factor in your online marketing plan.

If your site looks like it’s straight outta the ‘90s or takes forever to load, it will likely send visitors searching for the back button.

To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easy for people to find the information they need.

In addition to ensuring your site loads at top speeds, you also want to streamline your navigation to improve the user experience and make it easier for leads to contact you.

Not happy with your current website? Faraz Shafiq can help.

My team of web designers and developers specialise in creating websites that drive results for clients. All of the designs are mobile responsive too, so your site will look great and perform well — no matter the device someone uses to access it.

4.       Content marketing

In order to boost your search rankings and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy. If you’re looking to earn more leads and revenue, content marketing is a great strategy, considering it generates 3x more leads than traditional marketing.

Content marketing generates 3x more leads than traditional marketing.

Quality content is a key component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings.

When creating content, it’s important to think about quality and depth. Does your content effectively answer searchers’ questions, or does it leave them with unanswered questions? Do you include calls to action (CTAs) that clearly direct readers to take the next step?

Thinking through these questions will help you create content that not only ranks at the top of search results but also provides site visitors with the info they need to take the next steps with your company.

5.       Social media marketing

A whopping 2.3 billion people use social media, making it a valuable digital marketing component.

Social media allows you to connect with current and potential customers — and develop relationships with them. If they have questions about your products and services, they can connect and ask you directly on social media.

In addition, social media listening allows you to uncover key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors.

You can use this information to inform other strategies. For example, if you receive a lot of questions or notice frequent conversations about how a specific product works, you can create content on your website (perhaps, even a how-to video) to address that concern.

Most social platforms also allow you to run paid ads to target and reach your ideal customers.

Social media is also a valuable customer service tool.

Today, 70 percent of people have used social media for customer service, whether that be to ask a question or voice concerns about a product or service.

Maximise your social media effectiveness by responding to social media comments in a timely manner and in a way that makes your followers feel seen and valued. Ultimately, this will help you establish trust with your audience and encourage them to become loyal customers.

6.       Email marketing

Since people opt-in to receive your emails, you know they are interested in the products and services you offer. A great lead-nurturing strategy, email marketing allows you to follow up with potential customers and send custom information about products or services that interest them.

Using segmentation, you can personalise your emails based on subscribers’ needs and interests and deliver content that resonates with them.

Worried about creating, sending, and monitoring engaging emails? I can offer clients access to some of the leading email marketing software that I’ve partnered with over the years. It allows you to design eye-catching emails and track results in real-time.

One of the best parts?

You can automate your email strategy to email customers when they subscribe, after they purchase, or when they take a specific action on your site. This is a great way to make your marketing work smarter and allow you to focus on running your business.

7.       Bonus: Marketing analytics

In addition to the key digital marketing elements listed above, you’ll want to make analytics a major component of your digital marketing strategy.

To continue earning more leads and revenue, you want to monitor key metrics associated with your campaigns continually. Keeping an eye on key performance indicators (KPIs), like conversion rates and cost per lead, will help you improve your campaigns to reach even more customers.

In other words, monitoring your analytics will keep marketing costs low and profitability high.

My digital marketing services include analysis and reporting to help you drive the best possible results.

I can offer comprehensive digital marketing solutions to fit your needs and budget. Digital Marketing Services I offer include:

In the last 12 years, I’ve worked some of the biggest companies in the country and household brands, including; Hildon Water, Virgin Care, Pizza Hut, GSK, RogerBlack Fitness, Sports Direct, Hype, G4S, Five Guys, and many more.

Don’t take my word for it, though. Check out some case studies and testimonials, hear what clients have to say.

Get started today!

Want to include these digital marketing components in your strategy?

Contact me online today. I would love to talk with you about how you can earn more leads and revenue with online marketing!

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